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SICPA, Product DNA Promoting Brand Protection

SICPA provides material-based security features; Product DNA brings e-platforms in product and supply chain traceability.

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By: Anthony Locicero

Copy editor, New York Post

SICPA and Product DNA announced a new partnership agreement that will combine both companies’ expertise and experience in brand protection. 

 

This partnership will allow both companies to complement each other in the field of authentication and identification. 

 

SICPA provides material-based security features, from overt to forensic as well as digital integrity services while Product DNA brings e-platforms in product and supply chain traceability. 

 

Product DNA uses the KSI Blockchain technology in respect-code.org, a public platform dedicated to publishing and promoting traceability and transparency of consumer goods. 

 

The blockchain technology increases trust among stakeholders involved in a supply chain: from the end consumers, to brands, suppliers and third parties. 

 

Product DNA integrates the blockchain at all levels: Signed supply chains and signed certificates reduce the risk of fake information, signed handshakes reinforce the commitment of suppliers to providing accurate information.

 

The combination of SICPA’s and Product DNA’s expertise in their respective field has been demonstrated to be vital for many companies, in various industries, such as cosmetics, construction, food & beverages, luxury, textile, watchmakers, and leather goods. 

 

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